Digital Marketing

1. Overview of Digital Marketing
   • Definition and importance
   • Key concepts and terminology
2. Digital Marketing Channels
   • SEO, SEM, content marketing
   • Social media, email marketing, affiliate marketing

Module 2: Search Engine Optimization (SEO)

1. Basics of SEO
   • On-page and off-page SEO
   • Keyword research and optimization
2. Technical SEO
   • Site structure and navigation
   • Mobile optimization and speed

Module 3: Search Engine Marketing (SEM)

1. Introduction to SEM
   • Difference between SEO and SEM
   • Overview of Google Ads
2. Creating Effective Ads
   • Keyword bidding strategies
   • Ad copywriting and extensions

Module 4: Content Marketing

1. Content Strategy
   • Planning and creating content
   • Content calendars and workflows
2. Types of Content
   • Blogs, videos, infographics
   • Case studies and whitepapers

Module 5: Social Media Marketing

1. Social Media Platforms
   • Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn)
2. Creating a Social Media Strategy
   • Audience analysis and engagement
   • Content creation and scheduling

Module 6: Email Marketing

1. Email Marketing Basics
   • Building an email list
   • Crafting effective emails
2. Automation and Analytics
   • Email automation tools
   • Measuring campaign success

Module 7: Affiliate Marketing

1. Introduction to Affiliate Marketing
   • How it works
   • Benefits and challenges
2. Setting Up an Affiliate Program
   • Choosing the right affiliates
   • Tracking and payment systems

Module 8: Analytics and Data Management

1. Web Analytics
   • Introduction to Google Analytics
   • Key metrics and reports
2. Data-Driven Decision Making
   • Using data to optimize campaigns
   • A/B testing and conversion rate optimization

Module 9: Emerging Trends and Technologies

1. Artificial Intelligence in Marketing
   • AI tools and applications
   • Chatbots and personalization
2. Future Trends
   • Voice search, video marketing
   • Augmented reality and virtual reality

Module 10: Practical Labs and Projects

1. Hands-on Labs
   • Setting up a Google Ads campaign
   • Creating a content calendar
2. Projects
   • Developing a comprehensive digital marketing strategy
   • Implementing and analyzing a social media campaign